The Importance Of Packaging In Building Essay Example | Topics and Well Written Essays - 2000 words

The Importance Of Packaging In Building - Essay Example Product packaging is strongly linked to consumer perceptions about specific brands (Smith & Hui 2004). Branding is exceptionally vital in all aspects of marketing, and brand name/image becomes a dominant variable in a firm’s prospects for a continuing success. A business’s brand image is a sort of feelings provoked in consumers by a particular brand name (Grunert & Traill 1997). For example, one of the most well-known dog food brands, Pedigree, has a long-running promotion endorsing the adoption of stray dogs in animal shelters. This endows the brand a kind-hearted image and provokes a feeling among consumers that Pedigree has a sincere sympathy for ‘homeless’ animals (Hawkins & Gilson 1992). This costs the organization relatively little, only a morsel of package design, and can remarkably help in encouraging consumers to buy (Hawkins & Gilson 1992). Similarly, the packaging is specifically an integral component of frozen products (Kupiec & Revell 2001). This essay will focus on the influence of product packaging on consumers’ buying behavior, with a special emphasis on deeply frozen food packaging. The essence of creative product packaging will also be discussed, as well as the best way to package deep frozen food products. And the essay will sum up everything by formulating a conclusion regarding the role of product packaging in maintaining brand name or image. Understanding the value of product features affecting food preference at the perspective of sale is mainly essential to the success of the current competitive food industry (Vasquez, Bruce & Studd 2003). Conjoint analysis, for several years, has been employed to measure the significance of different product components for consumer’s buying preferences (Vasquez et al. 2003). The packaging appears to be one of the most significant aspects of buying decisions made from the perspective of sale. In addition, the packaging is a major food product component perceived by consumers (Paine & Paine 1993). It is impossible to avoid the fact that packaging plays a marketing role, although a business does not openly acknowledge the marketing features of packaging.

Week 4 Journal Essay Example | Topics and Well Written Essays - 250 words - 1

Week 4 Journal - Essay Example ime when students from families which are above average cannot afford to have all the required for their courses and every student has to either borrow the book from a friend or from some library in order to get necessary information for their required project or course. Apart from students getting into a psychological state of inferiority, lack of proper textbooks has been shown to affect student’s grades as well. When students won’t get the required information from an authentic source, their lack of knowledge is definitely going to affect them in their studies. Measures should be taken to provide the students with their textbooks free of cost or if not possible, at a cost which is affordable to them since the prices of these books has rocketed high in the sky in the last 10-12 years. "College textbook sticker shock causes students to leave books on the shelves."ContraCostaTimes.com. N.p., n.d. Web. 1 Feb. 2014.